![]() Everything from uncovering insights from new campaigns, optimizing your outreach, to customer service is now an effortless process. Optin Monster does this by offering high converting campaign options like exit-intent popup forms, footer bars, scroll boxes, and more.ĪI is now streamlining the cumbersome marketing tasks that businesses have struggled with for a long time. With Optin Monster, you can create beautiful, attention-grabbing opt-in forms that can allow you to grow your email list. Optin Monster is another tool that allows business owners to utilize machine learning and big data analysis to build their list. By doing this, business owners can better understand customers' interests, highlight what customers currently engage with, and understand why they don't engage with certain types of content. For example, Crazy Egg provides business owners with eye-tracking tools such as Heat maps, Scroll maps, and more to track users on their website. With AI, this process has become easier than ever. List building is the process of compiling a database of potential leads interested in doing business with you. "The money is in the list," a term commonly said in the digital marketing community. Over time, as chatbots get more and more intelligent, they may eliminate customer service costs entirely. This not only helps with customer satisfaction but it also dramatically reduces customer service costs. Studies have shown that 40% of consumers do not care whether a chatbot or a real human helps them, as long as they are getting help. The impact this has on customer service is monumental. It is a straightforward way for companies to engage with customers and answer frequently asked questions. Tools like Yoast make it so that you don't even need to understand SEO anymore, their AI will tell you what's wrong, how you can fix it, and they will even help improve your grammar.Ĭhatbots have changed the game for marketers. ![]() ![]() There are also tools out there that can read your content and let you know if it is optimized for SEO before you submit it. In total, it produced over 850 pieces of content on the year. A few years back, The Washington Post started using their own artificial intelligence technology, Heliograf, which generated over 300 short reports on the Rio Olympics. As any content marketer or media outlet can attest, this takes up 90% of their workload. ![]() Let's explore some of the ways marketers can expect to see AI influence their marketing campaigns.ĪI has now gotten so advanced it can both curate and generate content. With these insights, marketers can create more effective communication strategies with their customers. The proliferation of AI tools for businesses has now created a massive shift in the marketing landscape.ĪI is being used more and more to boost the ROI of marketing campaigns by using big data and machine learning. Whether it is to analyze consumer trends, predict future demand, recommend personalized content or power customer chatbots, there is an AI solution for it all. We program computers to play chess and drive cars, and not at the same level as humans, but better.Īlthough we think of AI as something that only scientists at MIT have access to, it is actually something that is being integrated into businesses all over. In its most basic form, AI is simply our attempt to replicate human intelligence in machines. Everyone has their own definition of what Artificial Intelligence is.
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